A Hill Country retreat, built to book direct.
Wayside Wimberley split from Black Canyon and had to start over online. We built the website and the full Google presence, then handed Stacey the keys.
The brief
Wayside had just split from Black Canyon, which still runs as its own business. Its farmhouse cottages and RV sites were mostly on Airbnb, with no site of their own. Stacey wanted one site that turns lookers into direct bookings, and a Google presence she owns and controls.
The website
Fully custom. Each cottage and RV site gets its own page and photos. Guests pick dates and see live prices right on the page. And a local guide (swimming holes, wineries, day trips) built to show up on Google and in AI answers.
Built fast
Slow sites lose people before the page even loads. Wayside’s homepage scores near the top of Google’s own speed test.
Found on Google
We built the whole get-found layer and handed it to Stacey. Analytics that track bookings, calls, and form fills. Search Console verified, sitemap submitted, 25 pages indexed. Structured data on every page so Google reads each unit correctly. A Google Business Profile, created, optimized, and put in Stacey’s name, now holding 20 five-star reviews and counting. A Google Ads account set up and linked, ready when she wants it. And a site built to be cited by AI answer engines like ChatGPT, not just ranked by Google.
20 five-star reviews
→
The right keywords, not the impossible ones
We didn’t chase the generic terms every resort burns money on. We mapped each page to keywords with real demand and a real shot at page one, then wrote the copy in Stacey’s voice to rank for them.
Plus high-volume local terms like things to do in Wimberley (3,600/mo), and a cluster of high-intent long-tail phrases with even less competition.
Beyond the website
The brand didn’t stop at the homepage. We designed the pieces Stacey hands to guests and uses every day.
Custom-designed cards with a custom map built in (we also designed a custom map for the website itself).
stacey@waysidewimberley.com
A full branded store, 12 products, connected to the site. waysidewimberley.com/swag
Finding the look
Before a single page went live, we explored three rounds of brand directions and landed on one that feels like a national-park lodge in the Hill Country.
DM SANS
SPACE GROTESK
OUTFIT
Perched on the canyon. Watched the sunset. Forgot what day it is.
The deepest sage in the family with the richest gold. The most contrast of any palette we presented.
OUTFIT
Want this for your place?
We build the site, set up your Google presence, and hand you the keys.
No pitch deck. No pressure. Wimberley, Texas.