A Hill Country retreat, built to book direct.

The brief

Wayside had just rebranded from Black Canyon. Its farmhouse cottages and RV sites lived on third-party listing pages, with no branded home of their own online. Stacey wanted one site that turns lookers into direct bookings, and a Google presence she owns and controls.

The website

Fully custom, no template. Each cottage and RV site gets its own voice and photos, from sunset drama on one to quiet mornings on the next. A booking module on the page lets guests choose dates and see live pricing before they leave. And a deep local area guide, swimming holes, wineries, day trips, built to rank and to be quoted by AI answer engines.

Built fast

Page speed is a Google ranking signal, and slow pages lose visitors before they load. Wayside’s homepage scores at the top of Google’s own Lighthouse test.

Found on Google

We built the whole get-found layer and handed it to Stacey. Analytics that track bookings, calls, and form fills. Search Console verified, sitemap submitted, 18 pages indexed. Structured data on every page so Google reads each unit correctly. A Google Business Profile, created, optimized, and put in Stacey’s name, now holding 13 five-star reviews and counting. A Google Ads account set up and linked, ready when she wants it. And a site built to be cited by AI answer engines like ChatGPT, not just ranked by Google.

★★★★★ 13 five-star reviews →

The right keywords, not the impossible ones

We didn’t chase the generic terms every resort burns money on. We mapped each page to keywords with real demand and a real shot at page one, then wrote the copy in Stacey’s voice to win them.

Plus the high-volume local terms that bring ready-to-book guests, things to do in Wimberley (1,900/mo) and Wimberley cabins (3,600/mo), and a cluster of high-intent long-tail phrases with even less competition.

Listed everywhere that matters

One consistent listing across the maps and directories people actually use, so Wayside shows up the same everywhere.

Beyond the website

The brand didn’t stop at the homepage. We designed the pieces Stacey hands to guests and uses every day.

BUSINESS CARDS

Custom-designed cards with a custom map built in (we also designed a custom map for the website itself).

CUSTOM EMAIL SIGNATURE

Stacey Wehmeyer

Owner, Wayside Wimberley

(111) 111-1111 · waysidewimberley.com
stacey@waysidewimberley.com

SHOPIFY SWAG STORE

A full branded store, 12 products, connected to the site. waysidewimberley.com/swag

Finding the look

Before a single page went live, we explored three rounds of brand directions and landed on one that feels like a national-park lodge in the Hill Country.

CHOSEN

ROUND 3 · THE ONE

Sundowner

Perched on the canyon. Watched the sunset. Forgot what day it is.

The deepest sage in the family with the richest gold. The most contrast of any palette we presented.

Book Your Stay LORA
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